SWAY
marketing
- Project
- Wrigley Nascar
- Objective
- Build awareness and drive participation in the Wrigley's Sweetest Ride Sweepstakes
- Sway Solution
- Leverage blogs and social networks to promote a behind-the-scenes video of the Wrigley Racing team. Provide bloggers exclusive opportunity to interview driver David Stremme to help build word of mouth in the blogosphere
- Results
- Campaign ongoing