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Join the following companies and brands that have used our Social Media Map™ to gain an online advantage:

Fiskars Aprilaire RGX WHR Horizon

With Sway's research-based Social Media Map™, you will obtain focused recommendations on how to effectively reach your target audience online. The Social Media Map will:

  • Identify where your target audience is spending time online.
  • Determine your target audience's online behavior.
  • Determine your target audience's motivations, likes and dislikes, and key influencers online.
  • Uncover what your competition is doing online to gain a competitive advantage.

Online Behaviors

Sway works with you to define your target audience under investigation. We begin by quantifying the target audience, specifically the percent of the target audience spending time online. Sway also gathers forecasted online behavioral statistics for the main target audience, as well as pertinent sub-segments of the target audience. We determine what activities the target audience is participating in online, such as blogs, podcasts, shopping, researching products, reading the news, etc.

Motivations, Likes/Dislikes & Influencers

Sway learns about the target audience's concerns and priorities and recommends how your company can most effectively address these areas in an online campaign. We identify the conversation catalysts and influencers, which are the people and resources your target audience trusts for information online.

The Competition's Online Activity

In order to gain a competitive edge online, you must completely understand the extent of your competitors' Web 2.0 strategies. Sway will uncover what your competition is doing online. Using the findings from our research, Sway will recommend strategies for engaging more of your customers online, positioning you ahead of the competition.

Benefits of the Social Media Map™

  • Reduces uncertainty
  • Targets appropriate audience with appropriate tactics
  • Focuses resources
  • Channels money to most effective areas
  • Aligns all online efforts with offline efforts
  • Fosters cross-agency communication
  • Determines measurable success criteria
  • Delivers the intended results

Research Tools Used

Sway uses a combination of research tools to create client-specific Social Media Maps™. The range of research tools used includes customized surveys with the target audience to syndicated research.

  • Online surveys with target audience
  • Online focus groups with target audience
  • Discussion board immersions
  • Social media expert opinions and interviews
  • Internet trade resources and syndicated research
  • Traditional market research approaches: in-depth phone interviews and focus groups

To begin a Social Media Map™ project with Sway contact info@swayonline.com.