SWAY

Today's Internet user is savvy. Interacting on social networks and using the latest Web 2.0 online tools is second nature to them. Your target audience spots a flashy banner or out-of-place text ad in an instant.

As a brand seeking to engage seasoned web users, you must reach your target where they are online and provide them with outside-the-box solutions for sponsored content. Informative, entertaining, and relevant content is what will ultimately reach them and encourage interaction with your brand message. Your audience is hungry for this type of campaign: In a January 2007 study, 70% of respondents said they are interested in receiving personalized advertising online.* They want more interactivity and more control.

Sway's expertise in engagement marketing allows you to connect with consumers, build brand awareness, and make a lasting impression with Web 2.0 content that is relevant and non-disruptive. * ChoiceStream via eMarketer

Shave Santa

As part of Sway's campaign for Remington, we created ShaveSanta.com. An interactive holiday game, it invited visitors to shave Santa's beard using one of Remington's shavers, share their creation with friends via email, and download coupons. The campaign received 4.2 million impressions and 160,000 shaves.

MI7

Sweden-based music distributor MI7 owns one of the most active social communities for musicians in Europe. As part of their campaign to promote the community, they launched an online song contest. Sway's concept for attracting entrants and new members to the community is an interactive ad unit that automatically updates on several external social networks. With each new entry to the contest, all ad placements update with the latest musician's photo, name, and an audio clip of their song creating draw to the contest.